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B2B Professional Services

Sales Enablement: 47% Pipeline Growth Through Sales Process Optimization

Company Size
150-300 employees
Timeline
5 months
ROI
280%

Impact at a Glance

Key results from this transformation

47%
Pipeline increased (AED 25M AED 36.8M)
32%
Sales cycle reduced by (5.2 months 3.5 months)
19%
Conversion rate improved (15% 17.9%)
76%
Sales forecast accuracy increased to

The Challenge

Sales pipeline stagnant at AED 25M despite market growth. Sales team lacked structure, managers had no visibility, and conversion rates declining year-over-year.

Our Solution

Implemented sales enablement framework with defined sales stages, opportunity scoring, pipeline reviews, manager coaching, and CRM hygiene standards.

The Impact

Created predictable pipeline generation and improved sales execution discipline.

Services Provided

Sales EnablementSales Process DesignCRM Implementation

Complete Results

Pipeline increased 47% (AED 25M → AED 36.8M)

Sales cycle reduced by 32% (5.2 months → 3.5 months)

Conversion rate improved 19% (15% → 17.9%)

Sales forecast accuracy increased to 76%

Sales manager confidence improved 58%

Source: PDF

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