Sales Enablement Transformation: Turning Underperforming Teams into Revenue Champions
Impact at a Glance
Key results from this transformation
The Challenge
Sales team underperforming with only 12% conversion rate, 6-month sales cycle, and 34% CRM compliance. Revenue was flat despite market growth, and top performers were leaving for better-trained competitors.
Our Solution
Implemented sales transformation program: sales methodology training (SPIN & Challenger), CRM overhaul with automation, performance dashboards, incentive restructure, and weekly coaching cadence for sales managers.
The Impact
Doubled sales effectiveness and accelerated revenue growth through systematic sales excellence.
Services Provided
Complete Results
Revenue increased 42% in six months (AED 58M growth)
Conversion rate improved from 12% to 31%
Sales cycle shortened by 36% (6 months → 3.8 months)
CRM compliance increased from 34% to 95%
Sales team engagement: 41% → 79%
Top performer retention improved to 96%
"Our sales team was completely transformed. They now have the tools, skills, and confidence to win against any competitor."
Source: CS B2B bundle
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