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B2B & B2C Technology Distribution (MENA)

Sales Enablement Transformation: Turning Underperforming Teams into Revenue Champions

Company Size
650+ employees
Timeline
8 months
ROI
520%

Impact at a Glance

Key results from this transformation

42%
Revenue increased in six months (AED 58M growth)
12%
Conversion rate improved from to 31%
36%
Sales cycle shortened by (6 months 3.8 months)
34%
CRM compliance increased from to 95%

The Challenge

Sales team underperforming with only 12% conversion rate, 6-month sales cycle, and 34% CRM compliance. Revenue was flat despite market growth, and top performers were leaving for better-trained competitors.

Our Solution

Implemented sales transformation program: sales methodology training (SPIN & Challenger), CRM overhaul with automation, performance dashboards, incentive restructure, and weekly coaching cadence for sales managers.

The Impact

Doubled sales effectiveness and accelerated revenue growth through systematic sales excellence.

Services Provided

Sales EnablementSales TrainingCRM OptimizationPerformance Management

Complete Results

Revenue increased 42% in six months (AED 58M growth)

Conversion rate improved from 12% to 31%

Sales cycle shortened by 36% (6 months → 3.8 months)

CRM compliance increased from 34% to 95%

Sales team engagement: 41% → 79%

Top performer retention improved to 96%

"Our sales team was completely transformed. They now have the tools, skills, and confidence to win against any competitor."

— Client Testimonial

Source: CS B2B bundle

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