Program objective
Enable entrepreneurs to apply AI across customer discovery, offer development, marketing and operating workflows. Participants test commercial assumptions and translate their ideas into a coherent launch plan with practical controls and measurable learning goals.
Who this suits
Founders, business owners and aspiring entrepreneurs developing an offer or improving how an existing business operates.
Professional objectives
- Validate an AI-supported business offer against a real customer problem.
- Develop a coherent campaign and practical customer follow-up workflow.
- Create a controlled implementation plan with cost, conversion and quality measures.
Key learning outcomes
- Create a customer-discovery brief with prioritized assumptions and validation actions.
- Build an offer sheet and a simple unit-economics worksheet.
- Produce a reviewed offer narrative and a sample visual campaign asset.
- Deliver a campaign storyboard and a practical inquiry-to-sale journey.
- Build a workflow specification and test it using a supplied sample lead.
- Complete a 30-day experiment plan and a performance tracking sheet.
Module map
- 1.Customer discovery and market evidence
- 2.Offer design and commercial logic
- 3.Research, writing and visual tools
- 4.Campaigns and conversion journeys
- 5.Automation and service delivery
- 6.Measurement and practical launch planning
Modules in detail
1
Customer discovery and market evidence
Theory & concepts
Use AI-assisted research to develop customer hypotheses, competitor comparisons and interview questions. Verify claims against identifiable sources and distinguish desk research from evidence that a customer is willing to buy. Use customer interviews, search evidence and competitor offers to test a demand hypothesis. Record the difference between a model-generated suggestion, an observed fact and an unanswered question.
Professional application
Segment potential customers by the problem, urgency and ability to buy. Design interview questions that reveal actual behavior rather than inviting agreement with the proposed business idea.
Hands-on exercise & output
Create a customer-discovery brief with prioritized assumptions and validation actions.
2
Offer design and commercial logic
Theory & concepts
Define the target customer, problem, promised value and proof required. Build an offer canvas and test pricing assumptions, delivery effort, contribution margin and capacity before investing in promotion. Specify the offer's scope, deliverables, exclusions, delivery capacity and proof of value. Compare contribution margin and conversion assumptions across alternative prices and service formats.
Professional application
Clarify the transformation promised, the delivery steps and the evidence needed to support the offer. Test whether pricing can cover acquisition, delivery, support and the founder's time.
Hands-on exercise & output
Build an offer sheet and a simple unit-economics worksheet.
3
Research, writing and visual tools
Theory & concepts
Compare Microsoft Copilot, Google Gemini and Canva for research, drafting and visual communication. Build a brief with brand standards and source material, then check factual accuracy, originality and customer relevance. Use a common source pack to compare research and drafting outputs. Create a visual brief, brand checklist and image-use review before adapting material for public communication.
Professional application
Develop reusable briefs that specify audience, tone, evidence and desired action. Review generated claims and visuals for accuracy and brand consistency before selecting campaign content.
Hands-on exercise & output
Produce a reviewed offer narrative and a sample visual campaign asset.
4
Campaigns and conversion journeys
Theory & concepts
Develop messages, landing-page content and calls to action for a defined customer journey. Connect social content, email follow-up and inquiry handling, and specify the evidence needed to improve conversion. Match awareness, consideration and purchase messages to the customer's next decision. Design a lead magnet, landing-page outline and follow-up sequence with a single clear action at each stage.
Professional application
Connect each marketing message to the next customer decision. Identify friction in the inquiry and purchase journey, and design follow-up that answers real objections instead of repeating the same pitch.
Hands-on exercise & output
Deliver a campaign storyboard and a practical inquiry-to-sale journey.
5
Automation and service delivery
Theory & concepts
Map a repeatable lead or customer-service workflow using forms, a CRM and an automation platform such as Power Automate. Define triggers, consent, handovers, approval steps and recovery actions when an automation fails. Map form fields, CRM records and follow-up triggers without exposing confidential data. Specify duplicate handling, response ownership, opt-out processing and a manual fallback for failed automation.
Professional application
Create a simple service blueprint linking customer actions, internal tasks and supporting systems. Assign ownership for exceptions and define a quality check before delivery reaches the customer.
Hands-on exercise & output
Build a workflow specification and test it using a supplied sample lead.
6
Measurement and practical launch planning
Theory & concepts
Build a small test with a spending limit, conversion measures and quality checks. Assess acquisition cost, delivery capacity and customer feedback, and prepare a 30-day launch plan with clear review points. Distinguish traffic and engagement from qualified leads, conversions and contribution. Set a test budget, decision threshold and weekly review routine before scaling activity.
Professional application
Set a clear hypothesis, minimum evidence and decision date for each experiment. Use results to refine the offer and delivery model before committing additional resources.
Hands-on exercise & output
Complete a 30-day experiment plan and a performance tracking sheet.
Integrated assignment
Create an evidence-led offer and launch plan, connecting customer insights, messaging, follow-up workflows, cost assumptions and conversion measures.
Delivery & methodology
Format
Part-time professional training
Attendance
Face-to-face · Live online
Location
Dubai / UAE for face-to-face cohorts; online attendance available
Timing
Session hours, timetable, venue and cohort availability are confirmed in joining instructions.
- Pre-course needs and learning-goals assessment
- Facilitated theory and professional concepts
- Guided demonstrations, case analysis and hands-on exercises
- Application to workplace decisions, with discussion and feedback
- Post-course learning review and a personal application plan
Assessment & application
Before
Identify your role, experience, priority objectives and a workplace task you want to improve. Record a baseline confidence rating with an example of current capability.
During
Review module exercises for accurate use of the method, evidence supporting decisions, relevance to the case and clarity of the completed output. Use facilitator and peer feedback to refine the work.
After
Compare the completed assignment with your initial objectives. Explain the decisions made, identify remaining gaps and record the next practical steps.
Workplace transfer
Create a personal 30-day application plan with a defined action, target date, required support and an observable success measure. This is a participant follow-through plan; ongoing coaching is scoped separately.
Frequently asked questions
How does the program test an entrepreneurial idea?
It turns an idea into a testable offer by connecting customer discovery, content, lead capture and service delivery, then assessing commercial viability before building a measurable launch plan.
What is the output?
A measurable launch plan with the research, messaging and workflow specifications to test an opportunity.
Are the dates confirmed?
Dates, delivery format and places are confirmed by TIH before any booking is finalized. Use the enquiry option to check the next available cohort.
